Logo Redesign for Grace & James Kids
Before
After
Important Components of the Redesign
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After 6 years in operation, it was imperative to retain their logo recognition while modernizing components of the logo.
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The new logo showcases four bright brand colors and watercolor assets allowing for a seamless use of lighter versions of brand colors.
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The new logo establishes usable fonts and a more cohesive brand look throughout their print and digital communications.